Negative keywords are search terms that publishers must exclude in their Search Ads, including Shopping Ads (Google Shopping and Bing Shopping) and other keyword based campaigns. They help prevent unwanted traffic and ensure compliance with campaign specific restrictions.
What has changed
Negative keywords are no longer provided in the old Keyword marketing: Search Engines
or Product Listing Ads (PLA) description fields. These descriptions and its related API service are being phased out. All campaigns now use a dedicated Negative Keyword setting, which stores the keywords in a structured way.
Where to find Negative keywords
You can access the negative keywords in two ways.
In MyDaisycon
Open the campaign detail page (publisher/campaign/[program_id]) in MyDaisycon and navigate to the section Terms and conditions settings to find the negative keywords. This view is still in development but already shows the structured keywords configured for the campaign.
Negative Keywords API service
You can retrieve the negative keywords per program using the following endpoint:
GET /publishers/{publisher_id}/programs/{program_id}/criteria/negative-keywordsThe response returns individual keyword records.
How to use the negative keywords
We recommend using broad match exclusions for these negative keywords. Follow Google's guidelines for negative keyword use and apply common sense when excluding terms, especially when they relate to brand names or close variations.
The use of an advertiser's brand or trade name in search engines or keyword marketing is not permitted, as stated in article 2.12 of the General Publisher Terms and Conditions . Publishers must always exclude the brand name and all keyword combinations that include it. In some cases an advertiser may allow specific branded terms. Any such exceptions or permission will be provided by the advertiser.