This Code of Conduct applies to all publishers operating as sub-network within the Daisycon affiliate network. It is relevant for publishers with a media type registered as "Media Purchasing: Sub- / Display Networks" and/or those delegating their promotional activities to third parties functioning as sub-publishers. The purpose of this code is to ensure transparency in the use of sub-media and to guarantee compliance with the terms and conditions of advertisers' campaigns. Adherence to this Code of Conduct is mandatory at all times.
1. Compliance with Guidelines
- All sub-networks must comply with this Code of Conduct. Any sub-network unable to meet the requirements must communicate the estimated timeframe for compliance. This information will be shared with connected advertisers.
- If a sub-network remains non-compliant, this will also be communicated to the participating advertisers.
2. Responsibilities
To operate as a sub-network within Daisycon, sub-networks must confirm their adherence to the following:
- Daisycon Publisher Terms & Conditions.
- Daisycon Codes of Conduct for:
- Specific campaign terms and restrictions set by the advertiser/campaign.
Sub-networks are responsible for all actions and omissions of their sub-publishers. They must proactively ensure adherence to advertiser-imposed restrictions and campaign terms and only deliver traffic from approved sources. In case of doubt, sub-networks must consult the advertiser.
3. Onboarding and Quality Control
- Sub-networks are responsible for verifying sub-publishers when they join their network and before payments are made.
- Sub-networks must monitor and proactively improve traffic quality, including verifying legitimate traffic, optimizing low conversion rates for high traffic volumes, and limiting traffic from countries where the campaign is not active.
Sub-Relationships: Sub-networks are not permitted to engage other sub-networks for campaign promotion without explicit permission.
4. Transparency of Sub-networks and sub-publishers
Sub-networks are required to maintain transparency regarding the traffic sources they use. Ideally, the click-referrer should be provided (URL of the page from where the user originally clicked on). If this is not possible, the referrer must at least be passed via a SubID in the tracking links. Additionally, Daisycon or the advertiser must have access to a dashboard that provides direct insights into activity and traffic sources.
Daisycon will handle this data confidentially and will not directly approach sub-publishers or attempt to establish direct collaborations.
5. Media Buying Transparency
Sub-networks must ensure transparency when purchasing media via platforms like DSPs (Demand-Side Platforms). For example, transparency can be demonstrated by sharing a placement report, such as what Display and Video 360 offers..
6. Technology, Software, and Plugin Media
- Users must always consciously click to visit an advertiser’s website. Browser extensions, software, or toolbars must not force clicks or use automatic redirects.
- No cookies should be placed without explicit user action.
- Applications must not mislead users or interfere with their browsing experience, search results, or device behavior.
Conclusion
This Code of Conduct for Sub-Networks provides clear guidelines to ensure the quality, transparency, and integrity of collaborations between Daisycon, sub-networks, and advertisers. By adhering to this code, sub-networks contribute to a reliable and responsible affiliate ecosystem that fosters optimal collaboration between advertisers and publishers. Transparency regarding traffic sources, strict quality control, and responsible use of media purchasing and technology are essential. Daisycon trusts that sub-networks will take their responsibilities seriously and actively uphold these standards.