Affiliate marketing is allowed on social media, but there are specific guidelines you must follow when promoting advertisers (e.g., as an influencer). Below, we provide some of the most important rules and tips for successful promotions.
When submitting your media in your publisher account, choose one of the following media-types under the social media category:
- Video Content / Streaming
- Other Social Media Platforms
Requirements for Social Media Accounts
Follower Count and Account Requirements
Minimum Followers: It is important to have a large group of active, quality followers (minimum of 2,500) who engage with a specific target group. You should know your target group well and have an active account with engaged followers.
Public Pages Only: Your social media page must be public. Private pages and closed groups are not allowed. Personal profiles are generally not permitted, except under specific circumstances if the criteria are met.
Exceptional Applications: If you do not meet the follower requirements but can demonstrate how you plan to add value for our advertisers, feel free to reach out. Contact us at: support@daisycon.com, and we will consider your application.
Using External Platforms
If you are promoting through an external page like Linktree, make sure to clearly mention this in your media description when submitting your media for approval.
Platform Guidelines and Advertising Regulations
Follow Platform Guidelines
After selecting your social media platform, it is crucial to follow the platform's advertising guidelines and the Advertising Standards Committee's guidelines for your region. Make sure you are familiar with and up to date on these codes of conduct, as they may differ between social media channels and countries.
Your Responsibility
It is your responsibility to be aware of the regulations that apply to you. These can be found online. For instance, any promotional post should clearly indicate that it contains an affiliate link and is a promotional post for an advertiser.
For more information about regulations concerning social media promotions, click here.
Check Campaign Guidelines
Always verify if the affiliate program allows promotion on social media. This information can be found in the campaign description.
Tips for Successful Social Media Promotion
Directly posting affiliate links may seem like the fastest approach, but it is not always the most effective. Whether you promote links on your personal Facebook page, in a group, or through paid ads, success depends on more than just sharing links.
- Engaging Content: Instead of directly posting affiliate links, drive traffic to content such as a blog post where you explain the product and its benefits. Content-based promotions lead to higher conversions.
- Building Trust: Build an audience by providing value. Establishing trust increases the likelihood of people clicking on and buying from your affiliate links.
- Focus on Value: Add value for your followers before doing any promotion. If you can position yourself as a trustworthy source, your followers will be more inclined to respond to your recommendations.
- Direct Promotion: Once trust is established, direct promotion becomes more effective because followers are more likely to trust your recommendations.
What to Avoid
Avoid joining groups just to spam your affiliate links everywhere. This tactic will not yield results and will likely get you banned. Such behavior violates group codes of conduct and may lead to being removed from the campaign. Additionally, do not use closed or private groups for promotions—your social media account should be publicly accessible.
Advertising through Social Media Platforms
Many social media platforms offer their own advertising solutions, such as Facebook Ads, Instagram Ads, and others. These advertising tools allow you to create targeted campaigns aimed at specific audiences based on their interests, demographics, and online behaviors.
Social media ads can be an effective way to promote affiliate links without having an established follower base. By using these advertising solutions, you can directly target users who are most likely to be interested in the promoted products or services.
Please remember that not all affiliate programs allow promotion through paid ads, so always verify the specific rules in the campaign description before proceeding. For more details on what is allowed, consult the codes of conduct for advertising at Daisycon.
Conclusion
Affiliate marketing via social media (e.g., as an influencer) has great potential if done correctly. Building a following for a page or group or using your social media account to direct traffic to blog content can make affiliate marketing a great fit for you.
We advise combining social media promotion with a website, as they reinforce each other. Without a website, you may miss out on substantial potential sales opportunities.