Search Engine Advertising (SEA) or 'Keyword marketing' implies promoting products and services via search engines such as Google through bidding on keywords (keyword buying) whereby the traffic is forwarded directly to an advertiser. By default, this form of promotion is allowed for our publishers unless the program conditions state that this is not allowed or additional conditions or restrictions are included. Keep in mind that the campaign restrictions are always leading and make sure to regularly check them to make sure you comply with the code of conducts of the campaign
If you want to apply for paid promotions on social media, marketplaces, or auction sites, other code of conducts apply. You need to create separate media with the correct media types and descriptions for this.
Brand bidding is never allowed!
The use of the brand and/or trade name of advertisers in search engines or keyword marketing is NEVER allowed (according to Art. 2.12 general publisher terms and conditions). Publishers always need to exclude the brand name as a keyword in the advertising program of the relevant search engine. This means that both the brand name as well as keyword combinations that include the brand name are not allowed.
Overbidding and copying an original advertiser's ad (ad-hijacking) is NOT permitted either. In cooperation with advertisers, Daisycon strictly enforces the terms and conditions of publishers that do keyword marketing.
Failing to comply with this policy will result in removal from the campaign and generated transactions through these ads will be disapproved. A repeated failure to comply will result in removal from the Daisycon network.
Google CSS partners (PLA)
There is a separate media type for CSS partners. Google CSS partners are subject to the terms and conditions set out under Product Listing Ads, for which additional terms and conditions may be included. The CSS (managed and regular publisher) requests access within Google and approval for the media in the advertiser's campaign. It is possible that an advertiser does not allow certain forms of keyword marketing, but that CSS partners do, or vice versa. Make sure to get in touch with the advertiser or partner manager to know if there are exclusions in the allowed search terms if you can't find this in the campaign restrictions.
Promoting your website through search engines
Promoting your website through search engines is almost always allowed. However, the use of brand and/or trade names of advertisers as well as ad-hijacking is NOT allowed. The program conditions of the advertiser are always leading.
There is an extra point of attention for coupon codes and promotional sites. They have to comply with the Code of Conduct for Coupon Codes. This states that the purchase of the brand name in combination with words such as discount code, promotion code, or other terms is not permitted. This means that a website is not allowed to buy on brand names and link to their website first before sending the user to the advertiser's website.