In performance-based marketing, the goal is to generate transactions, whether it’s sales, leads, or app downloads. In affiliate marketing, these transactions are also known as 'conversions.'
When a transaction occurs, it initially gets the status "open." This means the advertiser still needs to review and validate it before it can be approved.
Why does a transaction have the status 'open'?
Short answer:
The transaction is awaiting validation.
Explanation:
When a transaction is registered, it receives the status 'open' because the advertiser needs time to verify its validity. The advertiser has up to 60 days to confirm if the transaction is legitimate. During this period, the status remains 'open' until the advertiser either approves or disapproves the transaction. Some advertisers may have a different approval timeframe, which will be communicated in the campaign descriptions. Once validated, the transaction will be either approved (eligible for payment) or disapproved (ineligible for payment).
What decides if a transaction is approved or disapproved?
Approval depends on whether the transaction meets the advertiser’s criteria. For example, a webshop might only approve a transaction after confirming the goods have been delivered. For service contracts, approval can only occur once the contract is signed by the consumer. If the contract isn’t signed, the advertiser has two options: reject the transaction (meaning no commission for the publisher) or wait until the contract is signed, delaying approval and payment.
Transactions may be disapproved for the following reasons:
- The order (the goods) has been returned
- The product or service was not paid for
- The product or service has been canceled
- Incorrect or false customer information was provided
Each transaction must be verified carefully, ensuring that only valid transactions are approved, while disapproved transactions come with clear reasons provided by the advertiser.
When does the advertiser approve open transactions?
Advertisers are required to approve or disapprove transactions within a maximum of 60 days. However, this timeframe can vary, and exceptions may apply based on the advertiser’s business model. These exceptions are always communicated clearly to publishers, especially if the validation process takes longer.
Daisycon encourages advertisers to validate transactions as quickly as possible. Faster validations benefit both the advertiser and the publisher, as they allow publishers to optimize their campaigns and drive more traffic.
For example, transactions recorded in July are usually approved by the beginning of September, unless otherwise specified.
Only approved transactions can be paid
Once a transaction is approved, it becomes eligible for payment. Transactions that remain in 'open' status have not yet been validated by the advertiser and, therefore, cannot be processed for payment. Approved transactions, on the other hand, are considered valid and will be prepared for payment.
It's important to note that payments are only processed for approved transactions, so publishers must wait until the advertiser validates the transaction before it can move forward to the payment stage.
How can you see what is (dis)approved and what amount will be paid?
You can view the status of every transaction in the transaction overview. To access this, go to the menu: ‘Transactions’ | ‘Overview’. Here, you can set the date range and click on ‘More filters’ to filter by ‘Transaction status.’ This will show you all transactions and their current status—whether 'open,' 'approved,' or 'disapproved.'
If a transaction has been disapproved, the reason for rejection will be displayed. The verification of transactions is always carried out by the advertiser, and Daisycon ensures that this process is completed in a timely and conscientious manner.
You can also add another filter to view only the transactions that are ‘Payable.’ This shows you which approved transactions are ready for payment or not yet payable.
Note: Keep in mind that the overview displays once currency at a time. If you promote campaigns in multiple currencies, you will need to create separate overviews for each currency.
In the ‘Financial’ | ‘Balance’ menu, you can check the total amount of transactions that are not yet payable, whether they are 'open' or not yet paid by the advertiser. You can also view upcoming payments. Keep in mind that this overview is updated once a day, so it’s not in real-time. To see real-time information for each transaction and campaign, refer to the transaction overview as described above.
When will approved transactions be paid
Once a transaction is approved, the payment date depends on your selected payment plan. Daisycon offers different payment options, and your payment will be processed based on the plan you have chosen. For more information on when payments are made, please visit the article 'When do I receive a payment?'.