Publishers place links from Daisycon on their website. If a visitor clicks through to an advertiser, Daisycon places a so-called 'affiliate cookie' and stores a few details. This allows Daisycon to make a match between the website of the publisher and the possible transaction that is realised with the advertiser.
Data that Daisycon processes for its services has minimal impact on privacy. Processing of personal data is covered by data processing agreements. At Daisycon, we believe that processing of personal data serves a legitimate interest for our business, namely providing performance based marketing services to publishers and advertisers.
More information about the cookies and processing of personal data by Daisycon can be found here.
Daisycon always requires publishers to be transparent towards visitors and to refer to Daisycon's services in their privacy statement. A standard text is available for this. You can find it here: https://www.daisycon.com/en/cookies/. The publisher needs to explicitly inform their visitors about this in their privacy statement.
Standard processor agreement for publishers
In order to be compliant with the GDPR for all data exchange, a data processing agreement is included in our General Publisher Terms and Conditions. This standard processor agreement can be read here: https://www.daisycon.com/en/standard-processor-agreement-publishers/
If you use sub IDs as a publisher to measure information from your visitors, for example to provide cashbacks or to track the performance of your marketing, it may be that for this data the GDPR is applicable, if the data can be traced back to the data subject by the publisher. This personal data is stored within the Daisycon systems but can only be used / viewed by the relevant publisher and is not shared with third parties.
Some publishers "Pre-fill" data on the website of the advertiser. If this concerns personal data, this falls under the GDPR. Read more about Pre-filling by publishers and the AVG here.
In some cases it may happen that with regard to quality checks, tests or malfunctioning, personal data of data subjects between publishers and advertisers, whether or not via Daisycon, will be shared. This transfer falls under the standard data processing agreements that Daisycon concludes with its publishers and advertisers. The initiating party must at all times ensure the data subject is sufficiently informed and permission by the data subject is granted for the transfer of the data.
Daisycon has enabled secure systems to deal with these processes in a safe and compliant manner.