Publishers who provide convenience services to data subjects and provide pre-filled data to advertisers with personal details (e-mail address, postal code, etc.) must have the permission from these data subjects.
To facilitate the data transfer, Daisycon offers optimised technologies to ensure as much privacy as possible, that the data storage is minimised and the transfer is made as safe as possible.
Transfer of personal data in this regard falls under the GDPR. As such, the standard data processing agreement for publishers applies. The same applies to the sharing of the personal data with the advertiser. Both parties must have confirmation that the data subject has been adequately informed and has given permission for the sharing of this personal data.