The use of prefilling for publisher according to the GDPR

Publishers who provide convenience services to consumers and prefill data to advertisers with personal details (e-mail address, zip code number, etc...) must have the permission from these consumers.

To facilitate the data transfer, Daisycon offers optimized technologies to ensure as much privacy as possible, data storage is minimized and the transfer is made as safe as possible.

Personal data transmitted in this way are ruled by the GDPR. The standard processor agreement for publishers applies to this. The same applies to the transfer of the data to the advertiser. Both parties must have prior coordination that there is a guarantee that the consumer has been adequately informed and has given permission for the exchange of his data.