Finding the right campaign is very easy with the right filters. These filters allow you to filter on the things that are important to you. Suppose you are an e-mail marketing party that promotes in the Netherlands. Then only relevant are advertisers who can be promoted in the Netherlands and where e-mail marketing is allowed.
Search campaigns by name
Searching by name is also very easy in our system, you can either search in the filter (useful if you want to select several campaigns) or you can search campaigns in the menu: 'Campaigns'. As soon as you start typing, the system will search for matching campaigns.
Filter on subscribed campaigns
Go to the menu: 'Campaigns'. Select the media you want to filter on and click on 'subscribed'. You now have an overview of all the campaigns for which you are subscribed (approved).
A score/match is shown per campaign with a maximum of 100 points. This indicates how well the campaign matches the anonymised profile of the visitors to your media. This score is calculated per campaign and compared to your profile on a series of points compared to your profile. In order to provide a better picture of the score it is subdivided into 3 main groups:
- Campaign performance: This is mainly focused on the financial performance of a campaign. Think for example of the eCPC and the growth of a campaign.
- Campaign management: How well is the campaign managed by the advertiser, which promotional channels and means are allowed and are they sufficiently present.
- A demographic profile: A top 3 demographic match between campaign and media.
If we can't build a profile of your media yet, for example because you've just started with Daisycon, we will already sketch an expected profile based on the given media data.
These suggestions will give you an idea which campaigns might be interesting for you. By making good use of the available filters, the selection becomes more specific. Combine this with your own experience and knowledge and with your own assessment of the advertisers to make the right choice.
Watch the video tutorial 'Find relevant campaigns':