In affiliate marketing, there are different commission models, which determine how publishers are rewarded for driving certain outcomes. Each campaign in the Daisycon network specifies which commission model applies, and you can find these details on the campaign detail page. Below, you'll find a breakdown of the most common commission models used in affiliate marketing.
What does CPL/CPS/CPA/CPC/CPM mean?
- CPL (Cost Per Lead): You earn a commission when a visitor completes a specific action that qualifies as a lead. This often includes activities such as signing up for a newsletter or filling out a contact form. The CPL model is popular for generating interest and collecting user data.
- CPS (Cost Per Sale): You receive a commission when a visitor you refer makes a purchase on the advertiser's website. The CPS model is a common structure for e-commerce programs, rewarding affiliates for actual sales.
- CPA (Cost Per Action): This model involves earning a commission when the visitor performs a specific action as defined by the advertiser. For example, actions may include opening a bank account, subscribing to a service, or making a deposit in an online casino.
- CPC (Cost Per Click): You earn money based on the number of clicks that a campaign receives. Advertisers pay for each click that directs traffic to their site. The CPC model is effective for campaigns that focus on generating website traffic.
- CPM (Cost Per Mille): With this model, you earn a commission based on every 1,000 impressions (views) of a campaign’s ad, such as a banner. This model is commonly used in display advertising, where the goal is brand visibility.
Each commission model has its unique strengths and is suited for different types of campaigns, depending on the advertiser’s goals. Whether you’re focused on generating leads, sales, or website traffic, it's important to understand how the chosen commission model affects your potential earnings.
To view the commission model of a particular campaign, navigate to the program’s detail page on the Daisycon platform. Make sure to select campaigns with commission models that best match your marketing efforts and audience.