Many advertisers at Daisycon offer a product feed. You can use this feed to display advertiser's product information on your website. For example, to compare products on a comparison website.
Product feeds can help you automate things on your website, but it requires some technical knowledge to use them.
What do you need to do, to use product feeds?
Before you can use an advertiser's product feed, your respective media needs to be subscribed and approved for the campaign.
The most common application is that you as a publisher set up your own database in which you load the necessary product information from the advertiser. Think carefully about which product information you want to use. You can create a product feed in your account from the 'Material' | 'Product Feeds' menu.
Select the media for which you want to set up a feed. Use the campaign search filter to find the campaign for which you want to use a product feed. To ensure that the results match your media, we recommend using the filters, such as language and standard, to refine your search. Then select the product feed you want to set up and use for your media.
Product feed details
Check the product feed details. By clicking on the 'Show example products' button it is possible to see a preview of the available product data.
Product feed set up
Select the desired export format (XML, JSON, CSV). Click on 'Show advanced settings' for additional options and custom adjustments.
Select the media you want to use the product feed for. After selecting your media, the Feed URL will be generated.
If you only want to retrieve a selection of products with certain properties, it is possible to further filter the feed. Read more on this page about product feed filtering options.
Once you have gone through the product feed configuration you can use the Feed URL in your own system. With a cronjob you can set up that, for example every night, you update the data in your own database using the data from the product feed.
Additional tips for using product feeds
Tip 1: Retrieve a product feed in parts
When working with larger product feeds (lots of data), it is wise to have a stable and fast web host. Many smaller and cheaper web hosts are not able to process large product feeds as quickly or at all. It is therefore always advisable to retrieve product feeds in parts. For example, per 100 records.
Tip 2: Structure of the product feed
Product feeds have the same basic structure, but may differ in terms of additional data. For example, the standard product feed contains a title, description and amount, but a Telecom feed can also contain data such as subscription costs and bandwidth. Therefore, always check the structure of the product feed when retrieving the product feed link. There are also tools for this.
Tip 3: Product feed filter options
You can also filter on a specific product selection. Want to get started with this? Read more about the filter options of the Daisycon product feeds.
Make use of product feeds without any technical knowledge
If you want to use product feeds on your website without technical knowledge, we recommend using a data feed management tool. For CMS systems such as WordPress, there are many different plugins available (such as Datafeedr and WP All Import) for importing and exporting product feeds.
A good implementation of feeds on your own website is programming work. If you are not good at programming, we recommend to hire a professional or promote via text links, banners and deep links. For further support on product feed management, it's best to contact the support of your own CMS system or webhosting. Daisycon cannot give support on scripts from third parties.
Widgets / tools based on product feeds
Of course you can also make use of the widgets and tools that Daisycon offers. Those also utilize product feeds. You can place them without any technical knowledge on your website. Examples of widgets that use product feeds are:
Do you want to read more about our product feed possibilities? We have a special page available for this: https://www.daisycon.com/en/developers/productfeeds/