With the Marketplace, publishers are able to promote prepared packages (media kits) to advertisers. Access to this tool is limited to selected publishers. Publisher deals (offers) can be booked directly by advertisers, who can thereby boost their campaign without delay, without hassle and all within their own account. Distinguish yourself from the competitors and clarify what it is you offer that makes you the better choice. You can choose to propose general offers available for all advertisers or specific offers, dedicated to a campaign.
How to use
Check the marketplace dashboard to see the most relevant statuses. Upload a media kit for your media. When you have uploaded a media kit you can easily add new offers. Offers can be linked to annual events like Black Friday / Cyber Monday or Valentine's Day. Of course, we inform advertisers by mail when an offer is dedicated. You also receive an e-mail in case an advertiser requests your offer.
>>Open the menu: Marketplace
The process in steps
a. Add/Upload an offer and of course your media deck (1 media deck per media to prevent different and outdated media kits). Your offer will be checked by Daisycon first.
b. When checked by Daisycon the offer is approved and becomes visible to all advertisers or the specific campaign that you chose. This does not mean your offer is accepted by the advertiser!
c. The advertiser will check the offer, select a delivery date and give their final approval.
d. You as publisher check if the offer is still available on that date and send a confirmation. The deal is now made! To make it easy for you, a transaction will be automatically added to your account. Of course, this transaction is also approved already.
e. When you delivered the order you have to put in some proof of delivery, for example, a screenshot of the placement. Make sure the advertiser is happy. If you keep them happy, they're more likely to keep booking with you.
Tip: Make sure you make one on one (dedicated) offers to a specific campaign. Propose individual deals with an offer that cannot be refused.
Important to know: advertisers can also request an offer based on an existing offer. It's easy to start communication and built a partnership.
Top 4 do's
- Create offers for annual events
- Establish long term exposure deals and built partnerships with advertisers
- Create dedicated offers (just for one advertiser)
- Keep your media kit up to date