The guidelines you should follow when promoting affiliate links via social media.
Affiliate marketing is allowed on social media, but there are a few rules and things that you must take into account when promoting advertisers via social media (e.g. as an influencer).
First of all, you can choose one of the following options within the social media category when adding your media in your account:
Please note that it is important that you already have a large group of active and qualitative followers (minimum of 2.500), who appeal to a specific target group. Therefore you should know your target group well and have an active account. It is important that the followers not only follow but are active. Your account must ultimately add value to a campaign and meet the needs and objectives of the advertiser. In case you do not meet the mentioned requirements, but you can explain to us how you are planning to do promotions and think you can add value for our advertisers we are always willing to listen. Send us a message at: email@example.com and we will take it into consideration. In addition, your social media page must be public and therefore no private pages or closed groups are allowed. In general personal profiles will not be allowed, but in some cases there are exceptions to this rule but you have to meet above stated criteria.
After picking the platform on which you are planning to do promotions, it is important that you comply with the platforms advertising guidelines and the guidelines concerning the Advertising Standards Committee for the country you are planning to do promotions. Make sure that you are familiar and up to date with the guidelines as the rules may differ per social media and country. Knowing about the regulations that apply to you is your own responsibility and we advise you to look them up, information about marketing laws and regulations are available on the internet. For example it should be obvious that your post includes an affiliate link and it concerns promotion for an advertiser.
For more information about regulations concerning social media promotions click here.
And of course you should always check if the affiliate program itself allows promotion on social media, you will find this in the campaign description.
Tips and Tricks when using social media
Promoting your affiliate links directly can be tempting as it is the quickest thing you can do, but the quickest way to go isn’t always the best way to go. No matter whether you are promoting links for free (on your Facebook profile/page or in a Facebook group) or using paid ads, you cannot expect that many people will go for a direct sale.
A better way is to post affiliate links that will draw traffic to a piece of your content where you tell people about the product and its benefits (blog post). People will be much more likely to click and buy from affiliate links included in your content than if you directly send them to a sales page from Facebook.
Build an audience; you need to establish some trust.
If you don’t want to risk losing money on paid ads and therefore want to promote affiliate links, you need to establish a steady following first. Focus on adding value for your followers on your social media page before you start doing any promotion.
If you build an audience of people interested in traveling, you will get far more clicks to your posts and your conversation rate will also be higher because people who follow your page or are part of your group, will trust you more.
With trust, you can then even pull off direct promotion. If people trust you, they believe your recommendation.
Do not join groups and spam the affiliate link everywhere. That would not give you any results and also you would soon get banned as it would violate the group’s rules and will be kicked off the campaign once we will find out about it. Directly promoting links on a social media group (e.g. Facebook) is simply not the way to go. Note that when signing up your social media account or page should be open for the public, so no private pages of closed groups.
Running keyword ads is another way in which you can approach doing affiliate marketing. The benefit of running ads is obvious: you don’t need to have a fan base. Facebook for example provides you with many targeting options like demographics, interest or behaviours, etc.
If you promote beauty products, you can show your ad solely to women who have expressed an interest in beauty products or who are, for instance, frequent buyers. You don’t need to take time to build a group or page around your targeted audience, you can target potential buyers right away. When for example you want to use Facebook advertising, please note you will need a personal profile page (Facebook/Instagram) that you specify as media in your Daisycon dashboard.
You should always check that your affiliate program allows promotion via Ads.
Please also read the rules for keyword marketing at Daisycon, what's allowed and what's not.
Doing affiliate marketing via Social Media (e.g. as influencer) has great potential if you do it correctly. If you take the time to build a following for a page/group or if you use your social media account/channel to send traffic to your blog posts, then doing affiliate marketing can be a great fit for you.
When you decide to promote via Social Media we advise you to combine it with a website, because it reinforces each other. If you don’t have a website, you could be missing out on a lot of potential sales!