Media types: Explanation per type

Daisycon makes a difference in the media types. Underneath, you can find a detailed overview on what Daisycon understands as the respective media types. We divide media types into the following categories:

 

The importance of the correct media type

Attention: It is mandatory to choose for the correct media type. The advertiser then can see via which media his campaign is being promoted. The media types give the advertisers insights and a clear overview on the promotional goals of the publishers. You can adjust your media type in your account. You can do this in the menu: "Settings" | "Media". According to the following explanation, you can choose for the correct media type.

Category: Website

  • Blog
    A blog is a personal website with content about the author or his hobbies and interests. A weblog can discuss different topics or one specific topic or interest.
  • Website cashback / loyaltyprogramme
    In both cases the user receives a reward for reading an e-mail or doing a purchase of a product/service. This reward is based on the publisher's compensation and can take place on a website or via e-mail. In case of an email, the statements link to the website of the publisher.
  • Contentsite
    Contentsites oftenly have an informative character and are targetted at a specific targetgroup. These websites publish content or lists with regard to a specific topic or as an overview. Affiliatelinks and -banners can be used where that is relevant, or one can make use of a datafeed. Actually, when your website cannot be placed into any other category, they belong into this category.
  • Daily Deals
    This kind of media are specialized on daily deals and short term offers or biddings. The offers change continuously and mostly attract bargain hunters.
  • Directorysites and startingpages
    These websites publish lists that are mostly an overview of links to another, third website. These links are targetted at one or more categories or interests. Startingpages and websites alike fall into this category. It is also possible to search a directory on a website itself.
  • Free content
    These websites, as the name already states, are focussed on free content. Things that users can get for free, win or get through testing another product etc.
  • Mobile apps
    The publisher has a specific app (iOS, Android, Blackberry, Windows Mobile) which is used to, also by means of advertising, send traffic to the (mobile) website of the advertiser.

    Attention! Regular mobile websites fall into the regular category for the respective website as they are described in this article.
  • Promotioncode and special offers
    These are websites with an overview of sales, vouchers, and other offers. Sometimes the user first has to click on some button in order to have the vouchercode been shown.
  • Reseller
    These are publishers that generate leads through the affiliate network by contacting customers actively via phone or door-to-door marketing. To do this, the publisher needs the explicit agreement from both the advertiser and Daisycon (per campaign). In the Netherlands: resellers that offer financial advice may do this only with the additional agreement by the AFM.
  • Comparison-/ Shoppingwebsites
    These are websites that compare the prices and features of certain products. These websites mostly are built from datafeeds which contain the products of the advertisers. Shoppingwebsites oftenly are focussed on comparing online webshops.

Category: advertising networks

  • Keyword marketing (Google Adwords / Bing / Yahoo / Social / etc.)
    This is about keyword buying: Publishers buy traffic based on specific keywords on search engines (Google, Yahoo, Bing) and send it immediately to the website of the advertiser, or their own affiliate website.

    Keyword marketing, what's allowed and what's not allowed?
  • Marketplaces / Biddingsites
    Publishers buy traffic on marketplaces and biddingsites, such as eBay. Sometimes one can choose between regular (paid) advertising or an advertisement through the network of the respective site.
  • Sub-/Displaynetworks & media buying
    This is about buying adspace on websites of third parties, which publish banners, links or content on a big amount of channels / websites.
  • Technologypartners & Retargetting
    Retargetting is publishing personalized advertisements, based on earlier visits of a user and his behaviour on the site of the advertiser. The banners are published on third-party websites.
  • Toolbar / Plugin
    A toolbar is a widget with buttons which a user can add to his browser. Toolbars can be very effective and improve the usability by starting different desktop functions or executing tasks on the internet.

    Toolbars offer multiple functionalities such as RSS-feeds, pop-up blockers, calculators or search engines. An example of this would be Google's toolbar. They are offered for free, also by publishers. However, it is possible to place affiliatelinks of different advertisers for the user, after the toolbar has been installed. An explicit agreement is not necessary for this. Daisycon's view on this is formulated in a statement by the Platform Affiliate Netwerken (Dutch).

    Do you make use of a toolbar or extension as a publisher? Read our additional regulations on this.

Category: Email marketing

  • Email marketing incentive (cashback / loyaltyprogramme)
    The user receives a reward when he reads an e-mail, or does a purchase of a product/service. This reward is based on the publisher's compensation and can take place via e-mail. In this case statements are being mailed which link directly to the advertiser's website.
  • Email marketing non-incentive (dedicated / nieuwsbrief)
    Publishers that are focussed on sending commercial e-mailings to big targetgroups. The targetgroup will not be rewarded for reading the e-mail or doing a purchase of a product/service.

    What are the rules for e-mail marketing at Daisycon?

Category: Social media

  • Facebook
    Facebook can be used to promote commercial links through personal pages, business pages, groups, the advertising programme of Facebook and through Stories. When promotion takes place via the advertising programme, this falls into the category keyword marketing.
  • Instagram
    On Instagram promotion can take place through a link in the biography on the personal profile. One can ask his followers to click on that link. Another option would be promotion through the advertising programme of Facebook. However, this is considered keyword marketing. Attention! Daisycon only accepts Instagram pages which present an added value for advertisers.
  • Pinterest
    Pinterest is an overview on interests on specific topics which can be shared with one another. It is possible to place pictures of products which lead to the advertiser's website through an affiliate link.
  • Twitter
    Promotion can take place through tweets. Furthermore an advertising programme can be used.
  • YouTube
    This is exeptionally about promotion through videos or link posings underneath a video. Attention! In-video-ads on YouTube are considered  keyword marketing as they run through the Google Adwords programme!

What can I do if I have any further questions?
If you have any other questions, please check our Frequently asked questions (FAQ) first. The questions are sorted by subject so you can find the answer quickly. If your question is not listed then you can submit a ticket and contact us.