What are the rules for e-mail marketing at Daisycon?

As a Publisher that promotes advertisers via Daisycon by sending out e-mails (with Daisycon links directly to an advertiser), you should be well aware about the laws and regulations that apply. Please make sure that you meet all specific requirements for each country that you promote in.

Keep in mind that, as a publisher, you can not promote an advertiser directly via e-mail without having completed the additional “e-mail publisher” sign up process. When signing up at Daisycon, you must indicate that you want to promote by e-mail. You can do this by selecting "E-mail Marketing" as  media type. If you have an existing account and want to start with e-mail marketing, please add a new media to your account.

Our preference is explicitly for double opt-in databases. E-mail list with single or confirmed opt-in are not excluded, but are subject to additional screening.

How does Daisycon verify e-mail publishers?
A mandatory questionnaire will be sent to every publisher subscribing a new e-mail marketing media. This one contains questions regarding:
• The structure of the e-mail database and the manner in which consumer consent has been obtained;
• the way consumers can withdraw their permission and opt out of newsletters;
• the format and identity of the newsletter;
• The way in which the publisher promotes his newsletter.

Advertisers have access to this data every time an e-mail publisher subscribe on their campaign. This way advertisers can easily and properly be informed on how the publisher's email base is built up.

If the questions from the general questionnaire are not answered clearly enough, further specific checks will be made with other specific questions.

If the answers do not meet law and/or regulation, then the publisher will not be allowed to access our network. In certain cases, we can request legal counsel to evaluate a publisher's process to make sure that the publisher complies with the rules and guidelines on e-mail marketing.

The publisher must state in writing that the questionnaire has been filled in correctly. We adhere to the rule that we do not cooperate in case of doubt.

Single-confirmed and double opt-in
Below we explain what we mean by single, confirmed and double opt-in.

When a consumer explicitly indicates via a website or other medium that he wishes to sign up to the newsletter of a publisher, we see this as a first permission and we call this single this opt-in.

If the publisher sends a confirmation e-mail to the consumer in which he again states that he subscribed to this e-mail list, it is considered a confirmed opt-in.

If the consumer also needs to (re-) confirm this e-mail via a link in the email, the consumer has given a double authorization (double opt-in). This double opt-in process has our preference.

Unsubscribe and correct content
In addition to the requirement that the email list is properly built, we also make strict demands on the content of the e-mailing’s and the way consumers can unsubscribe.

To verify this, each e-mail publisher must send an example of a newsletter as he sends it to consumers.

As a part of the quality control,  we will also review the consumer's sign-up process for every new e-mail publisher. We will then receive the publisher’s newsletter, giving us an overview of his activities.

Each emailing must clearly state how the consumer can unsubscribe from the newsletter. This opt-out must be easy and free.

The advertiser decides
If an email publisher is admitted to the Daisycon network, they can apply for permission to  an advertiser campaign. The advertiser ultimately decides if a publisher is allowed to participate in the campaign and on what conditions.

Before sending a mailing, the Publisher must submit the preview and additional information to the advertiser for approval (via the e-mail approval tool). Only after approval, the mailing can be sent by the publisher.

Helpful Information and guidelines
More information about e-mail marketing laws and regulations is available on the internet, look for your national rules and regulations. Here are some useful links. Please note that you are responsible for performing the right activities:

Europe: https://www.fedma.org/
Belgium: https://www.privacycommission.be/
France: https://www.legifrance.gouv.fr/affichTexte.do?cidTexte=JORFTEXT000000801164 , https://www.cnil.fr  
Germany:
https://www.gesetze-im-internet.de/bdsg_1990/, https://www.bfdi.bund.de   In Germany, promotion is only allowed on DOI databases.
Netherlands: Telecommunication law art. 11.7, DDMA guidelines, email compliance guidelines PAN (Platform Affiliate Netwerken), Market autority ACM