What are the different media types I can use?

Daisycon distinguishes different media types. Below is explained what Daisycon understands by the media types. We divide the media types in the following categories

 

The importance of the correct media type

Please note that it is necessary to select the right media type. The advertiser will then see which media will be used to advertise. The media types offer advertisers insight and clarity into the publishers' promotional objectives. You can adjust your media in your account. You can do this in the menu: "Settings" | "Media". The following explanation will help you choose the appropriate media type.

 

Category: Website

  • Blog
    A blog is a personal website with content about the author or his hobby or interest. A weblog can be about many different subjects or just a specific subject or interest. On a blog, new articles or stories are published regularly. Affiliate links are often included in the text or appear under the articles.
  • Cashback / Loyalty program
    Both cashback and loyalty offer a reward to the visitor for reading an email or making a purchase of a product/service. This reward is based on the publisher compensation. This reward can take place on a website or via e-mail. In the case of e-mail, communications are linked to the publisher's website. Please note that if you want to link directly from the email to the advertiser, you must choose the media type 'Email marketing incentive (cashback / loyalty program)'.
  • Content site
    Content sites often have an informative character and are aimed at a specific target group. These websites post content or lists related to a specific topic or as a news overview. Affiliate links and banners can be included where relevant, or a data feed can be implemented. Actually, when a site cannot be placed in any other media type, it may be referred to as a content site.
  • Daily offers
    This type of media focuses on daily offers and short-term promotions or auctions. The offers are constantly changing and mainly attract bargain hunters. Please note that coupon code sites are not covered by daily offers, these always fall under media type 'Coupon code and promotional sites'.
  • Directory sites and Startpages
    These websites publish lists that are often a collection of links to another or a third page. These links are focused on one or more categories or interests. Startpages fall under this category. It may also be possible to search a directory on your own site. Note: Due to the tightening of the quality requirements for subpages we have decided not to accept startpage look-a-likes and similar.
  • Free content
    These websites are, as the name suggests, completely set up for free content. Things that visitors can get for free, can win through competitions, promotions etc. or which can be obtained by trying out products.
  • In-App promotions
    The publisher has a specific app (iOS, Android, Blackberry, Windows Mobile) that is used to drive traffic, either through advertising or otherwise, to the advertiser's (mobile) website. Please note: regular mobile websites fall under the specific media types as described in this FAQ article and are therefore treated the same as regular websites. This concerns only specially developed apps.
  • Coupon code and promotional sites
    These are websites with an overview of discounts, discount codes and other offers. In most cases, the visitor must first click through before the discount code is displayed. Please note: for the application of promotional codes, a code of conduct applies which you can read here.
  • Reseller
    A reseller is someone (company or person) who sells goods or services from other companies by approaching people (through door-to-door sales or telephone calls, for example) and/or collecting data (through their own website or by recording it) and then generating leads through the affiliate network. Acting as a reseller through affiliate channels will no longer be permitted at Daisycon as of 1 January 2021. If you think you might be an exception, please contact us first.
  • Reviews & Ratings
    These are websites with an overview of customer experiences, reviews, best-tested products, etc. It is important that reviews and/or test results have been obtained honestly and are therefore genuine and unique.
  • Comparison / Shopping portal
    These are websites that compare the prices and features of the products searched for. These websites are usually built from data feeds or comparison tools that contain the offers of the advertisers. Shopping portals are often overviews and comparisons of online shops. Please note: Are you using the media to promote Product Listing Ads in, for example, Google shopping? In that case, only use the media type 'Product Listing Ads (PLA)'.

 

Category: Email marketing

Email marketing is allowed at Daisycon, but there are some important rules and things to consider when promoting advertisers through email marketing. Check out the FAQ with important rules about email marketing: What are the rules for email marketing at Daisycon?


Guidelines in short:

- Fill in a questionnaire beforehand per media with media type of e-mail marketing and attach an example of a mailing;
- The database must be qualitative and members must be signed up voluntarily;
- We prefer Double Opt-in databases;
- Each individual mailing must also be submitted for approval by the advertiser before it is sent, via the e-mail approval tool.

  • Email marketing Incentive (cashback / loyalty program)
    A reward for the visitor for reading an email or purchasing a product/service. This reward is based on the publisher's compensation. This reward can take place via email. The mailed messages link directly to an advertiser's website.
  • Email marketing Non-incentive (dedicated / newsletter)
    Publishers who focus on sending commercial emails to large target groups. The target group is not rewarded for reading an email or purchasing a product/service.

 

Category: Advertising networks

  • Keyword marketing: Search Engines
    This concerns keyword buying: publishers buy traffic from search engines such as Google, Yahoo or Bing on the basis of specific keywords and send this traffic directly to the advertiser's website or in some cases via their own website as an intermediate page or as a measuring tool. Also have a look at the following FAQ about important rules when doing keyword marketing activities via Daisycon: What is allowed, what is not allowed in keyword marketing?
  • Product Listing Ads (PLA)
    Publishers promote product feeds as Product Listing Ads via external channels. Product Listing Ads are more extensive than standard text advertisements. The information in the ads comes from various product data feeds. These are sometimes called shopping ads and can appear on various Google platforms such as Google Search, Google Shopping and Google Image Search, but also on the Google Search Partner network. Of course, there are also forms of product listing ads that can be run on various channels other than Google.
  • Technology partners & Retargeting
    Retargeting involves showing personalised ads based on previous visits and related behaviour on the advertiser's site. The banner displays are on third-party websites. Other forms of technological tools such as surveys and quizzes, online games, generators or digital wish lists etc. may also fall under this media type. Usually, personalised advertisements are also displayed within a tool.
  • Toolbar / Plugin
    A toolbar is a taskbar with buttons that the visitor can add to the browser. Toolbars can be very effective and improve the user experience by, for example, launching various desktop functions or executing commands via the Internet. Toolbars offer various functionalities such as RSS feeds, pop-up blockers, calculators or search engines. An example is Google's toolbar. Toolbars are offered free of charge, also by publishers. Plugins are often small programs that can be installed in a browser, for example via the Chrome store. The use of toolbars or plugins as ransomware/malware is of course never permitted. As a publisher, do you use a toolbar or extension? Check out the additional rules here.
  • Media Purchasing: Sub- / Display networks
    This concerns the purchase of advertising space from third parties who serve banners, links or content on large numbers of channels/websites. It is important that this is as transparent as possible and that the link referrers can always be found. The media description should also make it clear where promotions are taking place.
  • Media Purchasing: Marketplaces / Auction sites
    Publishers buy traffic on the basis of specific categories from sites such as eBay or eBay companies such as Marktplaats (NL), Tweedehands (BE), Bilbasen (DA), KiJiJi (IT) and similar sites. At Marktplaats Nederland, for example, you can choose between a regular (paid) advertisement or an advertisement through the Admarkt Network of Marktplaats.nl.
  • Media Purchasing: Social media platforms
    Publishers buy targeted traffic or sponsored content through advertising programs on social media platforms. Examples include Facebook Ads, LinkedIn Ads, Twitter Ads etc. Please note! When publishers do unpaid promotions through their own pages or profiles, this falls under one of the media types under social media.

 

Category: Social media (influencers)

Affiliate marketing is allowed on social media, but there are a number of rules and things to consider when promoting advertisers on social media. Read them here.


Guidelines in short:

- Specific target group and ≥ 2,500 followers (e.g. an influencer);
- Active qualitative followers and active account;
- A page must have added value for advertisers. Certain content or a topic may be rejected for this reason;
- Publicly accessible page (not private or closed).

  • Facebook
    Media type 'Facebook' can be used to register a personal profile page, a company or fan page or a public group. Please note that if you are going to promote commercial links through Facebook's advertising program, then you should use media type 'Media Purchasing: Social Media Platforms'.
  • Instagram
    Media type 'Instagram' can be used to register a personal profile page, a business page or a fan page. On Instagram you can promote via the bio link on the profile page. Please note that if you are going to promote commercial links through Instagram's advertising program, then use media type 'Media Purchasing: Social Media Platforms'.
  • Video Content / Streaming
    This is promotion through a video that is recorded, streamed live or as link posts under a video. Video Content / Streaming channels include Youtube, TikTok, Twitch, Vimeo and Rumble. Please note: In-video ads on Youtube are conducted via the Google advertising program and therefore fall under media type Keyword marketing: search engines.
  • Other Social media platforms
    Media type 'Other Social media platforms' can be used to register a personal profile page, a company or fan page or a public group on social media platforms other than Facebook or Instagram. Examples of common social media platforms include Twitter, Pinterest, LinkedIn, Reddit, Imgur and Tumblr. Not all social media platforms are of added value for advertisers. Platforms such as Snapchat are excluded in advance because content there often remains visible only temporarily and is therefore not transparent. If you think you may be an exception, please contact us first. Please note: if you are going to promote commercial links via the advertising program of a social media platform, then use media type 'Media purchasing: Social media platforms'.