Daisycon makes a difference in the media types. Underneath, you can find a detailed overview on what Daisycon understands as the respective media types. We divide media types into the following categories:
The importance of the correct media type
Attention: It is mandatory to choose the correct media type. The advertiser then can see via which media his campaign is being promoted. The media types give the advertisers insights and a clear overview of the promotional goals of the publishers. You can adjust your media type in your account. You can do this in the menu: "Settings" | "Media". According to the following explanation, you can choose the correct media type.
A blog is a personal website with content about the author or his hobbies and interests. A weblog can discuss different topics or one specific topic or interest.
- Cashback / Loyalty program
In both cases, the user receives a reward for reading an e-mail or doing a purchase of a product/service. This reward is based on the publisher's compensation and can take place on a website or via e-mail. In case of an email, the statements link to the website of the publisher.
- Content site
Content sites often have an informative character and are targeted at a specific target group. These websites publish content or lists with regard to a specific topic or as an overview. Affiliate links and -banners can be used where that is relevant, or one can make use of a data feed. Actually, when your website cannot be placed into any other category, they belong to this category.
- Daily offers
This kind of media is specialized in daily deals and short term offers or biddings. The offers change continuously and mostly attract bargain hunters.
- Directory sites and Startpages
These websites publish lists that are mostly an overview of links to another, third website. These links are targeted at one or more categories or interests. Startpages and websites alike fall into this category. It is also possible to search a directory on a website itself.
- Free content
These websites, as the name already states, are focused on free content. Things that users can get for free, win or get through testing another product etc.
- Mobile apps
The publisher has a specific app (iOS, Android, Blackberry, Windows Mobile) which is used to, also by means of advertising, send traffic to the (mobile) website of the advertiser.
Attention! Regular mobile websites fall into the regular category for the respective website as they are described in this article.
- Promotion code and promotional sites
These are websites with an overview of sales, vouchers, and other offers. Sometimes the user first has to click on some button in order to have the voucher code been shown.
These are publishers that generate leads through the affiliate network by contacting customers actively via phone or door-to-door marketing. To do this, the publisher needs explicit agreement from both the advertiser and Daisycon (per campaign). In the Netherlands: resellers that offer financial advice may do this only with the additional agreement by the AFM.
- Comparison / Shopping portal
These are websites that compare the prices and features of certain products. These websites mostly are built from data feeds that contain the products of the advertisers. Shopping websites often are focused on comparing online webshops.
Category: advertising networks
- Keyword marketing (Google Adwords / Bing / Yahoo / Social / etc.)
This is about keyword buying: Publishers buy traffic based on specific keywords on search engines (Google, Yahoo, Bing) and send it immediately to the website of the advertiser, or their own affiliate website.
Keyword marketing, what's allowed and what's not allowed?
- Marketplaces / Auction sites
Publishers buy traffic on marketplaces and auction sites, such as eBay. Sometimes one can choose between regular (paid) advertising or an advertisement through the network of the respective site.
- Sub-/ Display networks & media purchasing
This is about buying ad space on websites of third parties, which publish banners, links, or content on a big amount of channels/websites.
- Technology partners & Retargeting
Retargetting is publishing personalized advertisements, based on earlier visits of a user and his behavior on the site of the advertiser. The banners are published on third-party websites.
- Toolbar / Plugin
A toolbar is a widget with buttons that a user can add to his browser. Toolbars can be very effective and improve usability by starting different desktop functions or executing tasks on the internet.
Toolbars offer multiple functionalities such as RSS-feeds, pop-up blockers, calculators or search engines. An example of this would be Google's toolbar. They are offered for free, also by publishers. However, it is possible to place affiliate links of different advertisers for the user, after the toolbar has been installed. An explicit agreement is not necessary for this. Daisycon's view on this is formulated in a statement by the Platform Affiliate Netwerken (Dutch).
Do you make use of a toolbar or extension as a publisher? Read our additional regulations on this.
Category: E-mail marketing
- Incentive (cashback / loyalty program)
The user receives a reward when he reads an e-mail or does a purchase a product/service. This reward is based on the publisher's compensation and can take place via e-mail. In this case, statements are being mailed which link directly to the advertiser's website.
- Non-incentive (dedicated / newsletter)
Publishers that are focussed on sending commercial e-mailings to big target groups. The target group will not be rewarded for reading the e-mail or doing a purchase of a product/service.
What are the rules for e-mail marketing at Daisycon?
Category: Social media
Facebook can be used to promote commercial links through personal pages, business pages, groups, the advertising program of Facebook, and through Stories. When promotion takes place via the advertising program, this falls into the category keyword marketing.
On Instagram promotion can take place through a link in the biography on the personal profile. One can ask his followers to click on that link. Another option would be promotion through the advertising program of Facebook. However, this is considered keyword marketing. Attention! Daisycon only accepts Instagram pages which present an added value for advertisers.
Pinterest is an overview of interests on specific topics that can be shared with one another. It is possible to place pictures of products that lead to the advertiser's website through an affiliate link.
Promotion can take place through tweets. Furthermore, an advertising program can be used.
This is exceptionally about promotion through videos or link posings underneath a video. Attention! In-video-ads on YouTube are considered keyword marketing as they run through the Google Adwords program!
What can I do if I have any further questions?
If you have any other questions, please check our Frequently asked questions (FAQ) first. The questions are sorted by subject so you can find the answer quickly. If your question is not listed then you can submit a ticket and contact us.