ECPC is effective costs per click. It is what a publisher earns per click (or an advertiser pays per click). It's your total income divided by total clicks.
What can I do if I have any further questions?
If you have any other questions, please check our Frequently asked questions (FAQ) first. The questions are sorted by subject so you can find the answer quickly. If your question is not listed then you can submit a ticket and contact us.